Building a Sweet Shop from Scratch — Scalable Solutions for Every Store Format
From neighborhood markets to nationwide grocery chains, the concept of in-store sweet shops is gaining momentum — and for good reason. Built to improve the shopper experience, the sweet shop requires minimal labor and overhead. Yet it delivers impressive profit margins across the board (as high as 70%-plus). With flexible equipment options, smart merchandising strategies and delicious product selections, retailers can tailor the design to their space, budget and goals.
Why Sweet Shops Work
Fresh-made treats like gourmet popcorn, fudge, frosted nuts, caramel apples and cotton candy engage the senses. Shoppers see, smell and taste the difference. Tapping into indulgence and nostalgia, the products generate strong impulse buys. Customers will not only enjoy and return, but they’ll also share their experience with family and friends. Create a sense of community, build customer loyalty and drive in-store traffic with an in-store sweet shop.
Small Spaces, Big Returns
For stores with limited square footage, starting small doesn’t mean minimal results. Just one high-performing piece of equipment, like a countertop popper, can serve as the foundation for a successful sweet shop. Place the popper near the front of the store, at the deli or close to the checkout lanes to capture maximum visibility and encourage impulse purchases. Pop and bag to create enticing displays throughout the store.
A powerful way to attract customers’ attention is with a popcorn vending machine. The ReadyPop® is a 16-ounce popper and self-serve popcorn dispenser in one compact unit. Customers can serve themselves with the push of a button in a way that’s fun, safe and convenient. Add a cashless payment system for a complete turnkey solution. Streamline operations while driving sales — it’s a win-win! Learn more about the full line of Ready Series popcorn vending machines.
Scaling Up for Mid-Sized Markets
Mid-sized stores often have more flexibility, making them ideal candidates for a sweet shop setup. With just a little more space, operators can introduce multiple items.
For example, pairing a popcorn popper with the Combo Kandy King allows stores to produce not only gourmet popcorn, but also fudge and frosted/glazed nuts. This machine comes with all of the tools you need, plus programmed cook cycles for each product to make operation simple, efficient and consistent, batch after batch.
These gourmet treats don’t just complement each other, they also multiply the visual and aromatic draw that encourages shoppers to explore, sample and buy.
Going Big: Full-Scale Sweet Shops
In large grocery stores or flagship locations, a full-scale sweet shop can be a show-stopping attraction. These immersive setups are designed to create a destination experience that goes beyond products.
Shoppers will be drawn in by a beautifully designed sweets counter where they can watch fudge being poured, smell warm cinnamon-glazed almonds roasting or pick up freshly spun cotton candy in vibrant colors. Then envision dozens of flavors of gourmet popcorn, from cheddar to chocolate drizzle. This creates a store-within-a-store concept that captures attention and drives sales.
Large-scale setups also open the door for custom branding, private label product lines and seasonal themes. Offer gift baskets for holidays or special occasions, create limited-edition flavors tied to local events, or build a lineup of signature flavors customers can’t find anywhere else.
Featured equipment includes Gold Medal’s Mark 10 or Mark 20 cooker mixers and the Height Adjustable Karmel Kool Table. The cooker mixers are capable of producing 10 or 20 gallons of caramel corn in each batch. You cook, coat and mix popcorn flavors in one convenient machine. The Height Adjustable Karmel Kool Table is ergonomically designed with an electric lift system that allows the table to lower or raise.
For cotton candy, The QuickSpin® is a single-serve machine that allows you to change flavors quickly and easily. Operators will enjoy the user-friendly features of QuickStart and QuickCool that keep the cotton candy machine ready to operate.
With high visibility and an assortment of products, large-scale setups are powerful traffic drivers.
Tailored for Your Goals
Every store has different objectives. From increasing basket size to creating a competitive differentiator, Gold Medal can work with you to design solutions that meet your specific needs.
As grocers look for new ways to stand out in the marketplace, sweet shops offer the benefits that stores desire. They’re highly adaptable, profitable and customer-pleasing. With scalable solutions, any store can create its own sweet shop experience.
If you’re ready to explore the options for your store, visit the Gold Medal grocery store resource page. There, you’ll find product recommendations, 10 ways grocery stores are driving sales, FAQs, and more. Or call 800-543-0862, and we’ll connect you with our grocery specialist.